Final

My pattern I used was snowballs, I used a clipping mask to get the reef out of its original picture, i used to rectangle and ellipse tool to make to presents. I also used the ellipse tool to make the plate and cookies. I used http://vector.tutsplus.com/tutorials/designing/create-a-fun-halloween-vector-poster/?search_index=8 to help with the image trace.

Business Logo and Business Pattern

Repeatable Pattern

Business Card

Personal Logo

    The logo I made is for my design company, it does not really have any hidden meanings. I did the J and the G backwards to represent my initials, then threw on some gradients and such to help my logo.

Crazy Logo

Poster

      I tried to make the background darker by playing with the original black color to make it a maroonish color. The tombstones did not turn out as well as I hoped but they give off a spooky feeling with their alignment. The white sun shaped gradient in the top left hand corner really helped give it a spooky feeling with it making the tree darker. I tried to align all of the tombstones is a pattern as well as the bats to make it look more balanced, along with the aligning of the words; which I used the "Algerian" font to make them more distinguished.

Halloween Text

I learned how to make new fills. How to add graphic styles over text to make the words look more 3D and appealing. I learned how to make spider webs using the line segment tool and pucker and boat. These are some cool things that could help me make future projects better.

Pollution Advertisement

        I tried to make an emphasis on the the words that I think mattered the most. Those words would be, 5,000, day, dirty and water. I tried to make a repetitive pattern from the smaller fill in words under the words more emphasized. I felt like if i went down the page it would provide a better flow.

Woof

         Honestly, this is the hardest thing we've done so far. The easiest part was typing the word woof, it went downhill from there. The absolute hardest part was getting the shapes for the fur to align, but I tried the whole way through.

Lyric Typography

I chose to emphasize the heaven and especially the stairway on the stairs because they are the most important parts of the lyrics. The blue gradient gives a peaceful dark to light feeling of going to heaven. The blue pops out to the eye along with the staircase at first site.

http://www.azlyrics.com/lyrics/ledzeppelin/stairwaytoheaven.html

Color Theory Worksheet

Please read the materials listed below and answer the following questions:

• Color Theory Intro: http://www.nhsdesigns.com/graphic/color/index.php
• Color Wheel: http://www.nhsdesigns.com/graphic/color/color-wheel.php
• Color Combinations: http://www.nhsdesigns.com/graphic/color/color-combos.php
• Tints, Shades & Neutrals: http://www.nhsdesigns.com/graphic/color/tints_shades_neutrals.php
• Emotional Content: http://www.nhsdesigns.com/graphic/color/emotional-content.php
• Color Meaning: http://www.color-wheel-pro.com/color-meaning.html
• Color Physiology:  http://www.webdesign.org/web-design-basics/color-theory/color-psychology-quick-reference-cards.13826.html

Please type out answers in complete sentences.  You may paraphrase.  Please do NOT copy and paste definitions. 

1. Define hue: Hue is what distinguishes one color from another.
2. Define value: Value is the relative lightness or darkness of a color.
3. Define saturation: Saturation is the intensity of the brightness.
4. How many colors are available on our computers?
5. Define secondary color: A secondary color is two primary colors mixed together.
6. Define tertiary color: A tertiary a primary color a neighboring secondary. 
7. Define complementary colors: Complementary colors are two colors that sit opposite on color wheel.
8. What are the primary colors in Photoshop? The primary colors are red, blue, and yellow.
9. What are the secondary colors in Photoshop? Secondary colors are orange, violet, and green.
10. Define subtractive color model: It theorizes mixing the three primary colors to make black.
11. Define additive color model: If you add the three primaries you get a pure white light.
12. Is RGB additive or subtractive? RGB is an additive color model.
13. Is CMYK additive or subtractive? CMYK is a subtractive color model.
14. What is the RGB color model used for? Used for making white light.
15. What is the CMYK color model used for? Used for making real black.
16. Define analogous colors: Analogous colors are those which sit next to each other on the color wheel.
17. Define tint: A tint is a color which white has been added to it.
18. Define shade: A shade is a color in which black has been added to.  
19. Define neutral: A neutral is a combination of complementary colors.
20. What can be said in general about warm colors? Warm colors tend to jump out in a picture.
21. What can be said in general about cool colors? Cool colors tend to recede in a design.
22. What color is associated with stability? Brown suggests stability.
23. What color symbolizes royalty? Gold symbolizes royalty
24. What is the color of cleanliness? Light yellow is the color of cleanliness.
25. What color symbolizes freshness? Light yellow is the symbol of freshness
26. Which colors are associated with joy? Yellow is associated with joy.
27. What color symbolizes passion and danger? Green is associated with passion and danger.
28. Dark red is associated with: vigor, willpower, rage, anger, etc.
29. Reddish-brown is associated with: Associated with harvest and fall.
30. Dark orange is associated with: It is associated with deceit and distrust.
31. Gold is associated with: Gold is associated with wealth, royalty.
32. Yellow is associated with: Yellow is the color of sunshine, associated with joy, happiness, intellect.
33. Dark green is associated with: Associated with greed, and ambition.
34. Olive green is associated with: Olive green is the traditional color of peace.
35. Light blue is associated with: Associated with healing, tranquility.
36.  Dark purple is associated with: Evokes sad, gloomy, feelings.
37. Why is the use of color important in graphic Design? It helps define the mood or tone of the design or image.

One Word Art

The reason i chose to tilt the C was too add the image of a glove catching the A to put the catch image in the word. I really enjoyed this assignment.

Typography Quote

        I made the art the emphasis of this quote because it is the most important part of the quote. The reason I made the Earth and eh just as big is because they are the two other main parts and the emphasis needs to also be with them. The other words I made smaller just to fill the negative space of the quote.

Typo activity

I did Blu from Foster Home for Imaginary Friends, it was fairly easy to make, it took a while to get all the symbols for the picture, but it was relatively easy.

Typography Worksheet

Label and define all of the above numbers:

1. The ascender line is the imaginary line which determines the height of ascenders.
2. The base line is the imaginary line on which all characters rest. Descenders hang below the base line. 
3. The ascender height is the x-height plus the height of the ascending stroke. It’s the distance between the base line and the ascender line.
4. The cap height is the height of capital letters. It is the distance between the base line and the cap line.
5. The descender is the stroke of a letter which dips below the base line, as in the letters g and j.
6. The ascender is the stroke of a letter which rises above the mean line, as in the letters d, f and k.
7. The x-height is the distance between the flat top and bottom of a lower case letter which has no ascender or descender, such as x. It is the distance between the base line and the mean line. The curved tops and bottoms of the p, o, and g extend beyond these lines so that they appear visually to fit the x-height.
8. The cap line is the imaginary line which determines the height of capital letters.
9.  The mean line is the imaginary line which determines the height of lowercase letters. Ascenders rise above the mean line.
10. The descender line is the imaginary line which defines the bottom reach of descenders.

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: The fine line that extends from the top and bottom of letters making them easier to read, used for the body text of a book.
Define Sans-Serif: A style of typeface which has serifs.
When do you use Antique Fonts? When you are trying to evoke a period feel.
At most how many words should be Decorative Fonts at a time? Three words
What does a script font resemble? Script font resembles handwriting.
What element of design does script represent? (From elements lesson)
Why use Symbol Fonts? To provide embellishments to text.

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography: The art and process of arranging type for a variety of media purposes and is made up of several parts.
Why do designers need a solid foundation in typography? To make their fonts and logos more appealing to the average consumer.
Kerning: Kerning is the space located between individual letters of a word.
Leading: Leading is the space between the lines of text.
Tracking:  

When do you use the following?
Center Alignment: Headlines or titles
Right Alignment: A more professional look, business cards, etc.
Justified Alignment:  Newspaper print and body text for textbooks.

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered: good styling or bad styling? Bad
What is legibility? The quality of being readable or distinguishable by the eye.
Type size smaller than 7pt is: difficult to read
Type size smaller than 3pts is: utterly illegible
Type range for legible type is: between 8 and 14
What do you use for long passages? 8 and 14
What case do we use for Body? 9 or 10
What is measure? The width of the text column. It is also a critical factor in the legibility or type.
What can you tell me about Ragged Edges? Places where a new line starts to indicate to switch lines. Makes it harder to read faster.

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used and what font types do you use for each?  You can use text as an image, you can experiment with both symmetrical and asymmetrical text arrangements. asymmetrical text arrangement to create different shapes.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following:

Why is choosing and using the right font important? (Two reasons)

1. Because it is an unconscious persuader, it will get people’s attention.
2. It sets the style and tone of the document or sign.

What are the two most important things to remember?  

Type is on the page to serve the text, the text should make the words easy to read. Type should not overpower the text. There are no good and bad typefaces, there are however inappropriate and appropriate typefaces.
What is appropriate? What do you have to consider?

Using the right style of font for your business, or document. For a more serious business use a serious text so people will take you seriously, do not use a university roman. If you have a playful business use a playful font.  

Tell me the rules:  (there are 10)

1. Body text should be between 10 and 12 point, with 11 point best for printing to 300 dot-per-inch printers.
2. Use enough leading (or line-spacing). Always add at least 1 or 2 points to the type size. Example: if you’re using 10 point type, use 12 point leading.
3.  Don’t make your lines too short or too long. Optimum size: Over 30 characters and under 70 characters.
4. Make paragraph beginnings clear. Use either indent or block style for paragraphs. NOT both or neither.
5. Use only one space after the period not two.
6. Don’t justify text unless necessary
7. Don’t underline anything especially headlines or subheads.
8. Use italics instead of underlines.
9. Don’t set longs blocks of text in italics, bold, or all caps.
10. Leave more space above headlines and subheads than below them, and avoid setting them in all caps. Use subheads liberally to help readers find what they’re looking for. 

I learned a lot of useful techniques in this tutorial. It was definitely the most frustrating thing we have done so far in the class. Having my class mates and the teacher help me, it helped me complete the assignment.

Simple Shapes

I learned how to use many tools while completing this assignment.I learned how to use the shape builder tool, which deletes the selected parts of the object you do not want. I also learned how to use the knife tool which  also cuts the selected parts of an object you do not want. This assignment was very helpful in teaching many useful tools ill need to use for future assignments.

Line- The line element in this picture is the line going from the sand to the water.

Color- The brown color of the sand differs from the blue color of the water or the green leaves on the palm tree.

Shape- You can see the shape of the leaves on the palm trees differ from each leaf.

Texture- You can see the more bumpy shape of the tree its self.

Pattern- There is a pattern on the repeating shape of the sun the parts sticking out of the sun.

Elements of Design

Line- Fundamental mark or stroke used in drawing in which the length is longer than the width.

Color- Color theory providing a body of practical guidance to color mixing and the visual impacts of specific color combination.

Shape- An area that stands out form the space next to or around it due to a defined or implied boundary.

Texture- The way a surface feels or is perceived to feel.

Space- An area deep within the moment of designated design, the design will take place on.

Form- Any three dimensional object. Form can be measured, from top to bottom, side to side, and from back to front.